About CMAC

Strategic Truth-Telling for Advancement Leaders

Meet Our Team

Chris Marshall

Founder & CEO

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Ryan Catherwood

Executive Vice President & Senior Consultant

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Nicole Kempton

Vice President & Senior Consultant

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Kim Infanti

Digital Growth Strategist & Consultant

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Patrick Auerbach

Vice President & Senior Consultant

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Paul J. Clifford

Vice President & Senior Consultant

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Scott Greenwood

Vice President & Senior Consultant

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Howard Heevner

Vice President & Senior Consultant

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Adam Compton

Vice President & Senior Consultant

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Shane Dunn

Vice President & Senior Consultant

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Barney Ellis-Perry

Vice President & Senior Consultant

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Nancy Merritt

Vice President & Senior Consultant

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Melissa Schipke

Vice President & Senior Consultant

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Annie Quade

Vice President & Senior Consultant

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How We Work

CMAC partners with institutions that are ready to think deeply and act boldly. We don't offer quick fixes or generic solutions. Instead, we take the time to understand your culture, your challenges, and your hopes for what's next.

  • Break down barriers between alumni engagement, fundraising, and strategy
  • Connect advancement work to your institution's bigger picture
  • Make space for reflection and planning, even during busy times
  • Strengthen your ability to lead change and inspire others

What Makes CMAC Different

Honest Conversations That Build Trust. We speak truthfully, always with care and respect. Our feedback is grounded in experience and focused on helping you grow.

Solutions Built Just for You. Your institution is one of a kind. So are our strategies. We take a highly customized approach to every engagement.

A Vision That Connects the Dots. We help you zoom out, see patterns, and align your work with institutional priorities—bringing coherence to what can often feel fragmented.

A Relationship That Lifts You Up. We’re not just consultants. We’re partners, coaches, thought partners, and cheerleaders. Our goal is to support you as a leader and as a person.

Our Commitment to Transformational Advancement

At CMAC, we believe advancement has the power to shape the future of higher education in meaningful ways. When rooted in institutional values and aligned with a bold vision, advancement becomes more than just fundraising or alumni engagement—it becomes a catalyst for transformation.

We founded CMAC to help advancement leaders take a fresh look at their work, ask hard questions, and unlock new possibilities. Our role isn’t to tell you what you want to hear—it’s to walk alongside you with honesty, care, and the insights that move you forward with clarity and confidence.

Our commitment to you is simple:

  • We’ll encourage you to think bigger and braver about what advancement can be.
  • We’ll help you reconnect your work to your institution’s deepest values and boldest aspirations.
  • We’ll walk beside you as you build momentum, strengthen your leadership, and create lasting impact.

Our Core Values

Integrity in Every Interaction
We provide honest guidance rooted in
empathy, experience, and respect.

Excellence Without Exception
You can expect thoughtful, tailored work
that's high-quality and practical every time.

Partnership at Every Step
Your success is our success. We invest
fully in the relationships we build.

Forward-Focused Thinking
We deliver solutions designed for today—
and built with tomorrow in mind.

Listen to our latest Alumless podcast episodes

Let's Elevate Advancement Together

Whether you need a clear-eyed assessment, a partner to help guide change, or simply someone who understands the complexity of your work, CMAC is here. We believe in your mission—and we're ready to help you move it forward.

Partner With CMAC

At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.