Alumni Engagement Metrics
Turning Data Into Meaningful Connections and Lasting Results
Measure What Matters.
Activate What Works.
At CMAC, we believe data should do more than report the past—it should guide your future. We help advancement teams unlock the full potential of alumni engagement data by turning numbers into insights, and insights into action.
Our metrics-driven approach helps institutions better understand their alumni, build stronger relationships, and inspire greater support
The Engagement Constellation Report (ECR)
Your Complete Analytics Solution
Our signature ECR offers a clear, comprehensive picture of how alumni are engaging with your institution.
Developed in partnership with Tassl, this dynamic tool does more than track behavior—it reveals
opportunities, shows what’s working, and helps you grow relationships in ways that truly matter.
What You’ll Gain from the ECR:
- Benchmark Performance
Track year-over-year progress and compare results to peers and your own goals - Strengthen Your Pipeline
Use engagement patterns to identify alumni ready for deeper involvement - Bridge Engagement and Fundraising
Align your efforts across teams for more coordinated strategies - Support Strategic Leadership
Give campus leaders the insights they need to guide priorities - Stay CASE AEM Compliant
Meet industry standards while building reporting practices that support your work
Every ECR is tailored to your institution, with annual updates that reflect your evolving goals and growing
alumni network.
Modular Services: Built Around You
Not every team needs the full ECR right away—and that’s okay. We offer flexible, standalone services that help
you get started and grow at your own pace:
Engagement Mapping
Get a full picture of every alumni touchpoint across campus, helping you find both gaps and new opportunities for connection.
CRM Optimization
We take a fresh look at your data systems to ensure your insights are accurate, accessible, and actionable.
Metrics Framework Development
We build custom engagement scorecards aligned with CASE standards and your institutional strategy.
Campaign Performance Tracking
Real-time dashboards show how engagement contributes to campaign success—turning activity into outcomes.
Prospect Identification System
We help you turn engagement trends into lists of high-potential volunteers and donors, ready for outreach.
Visualization Tools
Easy-to-understand reports that make your data come alive for campus leaders and stakeholders.
Let’s Bring Your Engagement Strategy to Life
Whether you’re ready for a comprehensive analytics solution or looking for specific tools to improve your current efforts, we’re here to help you make the most of your data—and deepen your alumni relationships in the process.
At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.
