Integrated Advancement 101
Foundations & Trends in Alumni Engagement & Annual Giving
Kick-start your advancement journey with a live, trend-forward workshop that demystifies the
field and connects you with a ready-made peer network.
What’s Included
2.5-hour live virtual class led by CMAC instructors Chris Marshall & Ryan Catherwood
Network growth to keep the conversation going after class
Access to the Alumni Lighthouse partner community (Coming Sept.)
Ideal For
Early-career staff, career changers, and brand-new hires in alumni
engagement, annual giving, donor relations, or advancement operations.
How It Works
Enroll
Submit your $499 registration (limit four seats per institution
per session).
Confirm
After submitting payment you’ll receive a brief pre-class survey and additional information. You'll receive a Zoom link and meeting invite for your calendar.
Attend Live
Join the interactive 2.5-hour session—expect polls, breakout
discussions, and Q&A.
Apply & Connect
Get the recording, slide deck, and networking directory to cement
what you learned, then keep the conversation going in the Alumni Lighthouse partner community.
Key Takeaways
- How integrated advancement is structured and why it matters
- Core functions, platforms, and vocabulary you’ll use daily
- Emerging trends in donor behavior and digital engagement
- Confidence-boosting tips for navigating your first advancement role
Important Notes
- Live delivery only (no on-demand version) to maximize interaction.
- Sessions offered monthly — choose the date that works for you.
- Need to reschedule? You can transfer to a future cohort once at no charge with five business-days’ notice.
Ready to Launch Your Journey?
Secure your seat and build a foundation that will carry you through your
first years in advancement.
At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.
