Annual Giving Strategy
Fueling the Pipeline. Growing Your Impact.
Drive Long-Term Success with Annual Giving
Annual giving is more than a calendar of appeals. It’s the engine behind sustainable fundraising growth. At CMAC, we help advancement teams move beyond transactional tactics to build thoughtful, relationship-driven donor development systems that deliver both immediate and sustainable returns.
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Our Core Services
Giving Program Assessments
We review your performance, staffing, systems, and segmentation strategies, then provide a focused roadmap to help you move forward.
Strategy Development
Our team works with you to build multi-year strategies that align resources, refine segmentation, and create stronger connections between annual and major giving.
Coaching & Thought Partnerships
Through one-on-one coaching and interactive workshops, we equip teams with tactics to improve engagement, grow leadership giving, and enhance stewardship.
A Smarter Strategy for Annual Giving
At the core of our approach is the CMAC GPS Framework: Guidance, Planning, Strategy. This model positions annual giving as a vital driver of your advancement goals. It helps:
- Align annual giving with institutional priorities
- Build clear donor pathways from first-time gifts to major commitments
- Blend digital innovation with human-centered engagement
- Track success with metrics focused on short-term results and long-term pipeline growth
Rather than focusing on appeal calendars alone, we help you build systems that strengthen your entire fundraising ecosystem.
Where We Go Deeper
Giving Day Optimization
We help you plan, execute, and evaluate giving day campaigns that build lasting engagement—not just one-day results.
Pipeline Development
Using data, we help you create sustainable donor pathways through acquisition strategies, mid-level programs, retention tools, and upgrade planning.
Leadership Annual Giving
We support growth through structured recognition, gift officer collaboration, personalized stewardship, and creative donor experiences.
Thought Leadership
Stay current with strategic updates, benchmarking, and trend briefings tailored to your evolving program.
Let’s Rethink Annual Giving Together
Whether you're strengthening your donor pipeline, growing leadership support, or reimagining your giving day, CMAC can help you take the next step with confidence.
At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.
