Integrated Advancement Workshops
Building and connecting the next generation of engagement leaders
Integrated Advancement 101: Foundations &Â Trends
  in Alumni Engagement & Annual Giving
Who it’s for
Early-career staff, career changers, and new hires in alumni engagement, annual giving, donor relations, or advancement operations.
Format
2.5-hour virtual course (live) Includes digital workbook, trend brief, and networking directory
Cost
$499 (individual) | Limit four
registrants per institution
each session
What You’ll Learn:
- The structure and purpose of integrated advancement in higher ed and independent schoolsÂ
- Core functions: Alumni engagement, annual giving, major gifts, stewardship, and communicationsÂ
- Essential tools, platforms, and vocabularyÂ
- How advancement contributes to enrollment, retention, career outcomes, and institutional sustainabilityÂ
- Emerging trends in donor behavior, digital engagement, and constituent expectationsÂ
- Tips for navigating your first advancement role with confidenceÂ
Why It’s Different
Trend-forward content helps you connect your role to where the field is going
Networking built-in: Meet peers from other institutions and grow your professional circle
Integrated Advancement 201: Strategy, Management
& Leadership for Advancement Engagement
Who it’s for:Â
Advancement 101 alumni, early-career managers, team leads, and high-potential staff ready for more responsibility.Â
Format:Â
Two 2-hour virtual sessions (live cohort)Â
Cost:Â
$499 (individual) | Limit four registrants per institution each sessionÂ
What You’ll Learn:Â
- Leading from the middle: Managing up, down, and acrossÂ
- Strategic planning basics and aligning work to campaign goalsÂ
- Budgeting, project scoping, and making the case for resourcesÂ
- Building relationships with academic and administrative partnersÂ
- Using data to inform decision-making and show impactÂ
- Coaching team members, setting boundaries, and avoiding burnoutÂ
Why It’s Different
Focuses on practical frameworks and tools you can start using immediatelyÂ
Includes small-group cohort discussions Â
Why CMAC’s Integrated Advancement Courses?Â
- Designed by advancement professionals, for advancement professionalsÂ
- Ideal for onboarding, professional development, or internal promotion prepÂ
- Combines learning, tools, and networking in one experienceÂ
- Affordable, flexible, and focused on what works in education advancement todayÂ
Start Your Learning Journey
Whether you're launching your advancement career or preparing for your first leadership role, Integrated
Advancement 101 and 201 are here to help you thrive.
At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.
