Strategic Advancement Workshops & Courses
Elevate Your Institution's Engagement Strategy
Explore Our Courses
Integrated
Advancement 101
Learn the fundamentals of integrated advancement strategies for early-stage professionals.
Learn MoreIntegrated Advancement 201
Build on your foundational knowledge and master advanced strategies for greater impact.
Learn MoreWelcome to Integrated Advancement
2-hour virtual workshop
Designed for new advancement
professionals
This fast-paced and energizing session is built for newcomers to the world of advancement, with roles in alumni engagement, career services, advancement communications, events, annual giving or donor engagement.
Participants will learn how to:
- Learn how alumni engagement, donor relations, and marketing are converging
- Explore the concept of the 'alumni journey'
- Understand how data and digital channels inform strategy
- Gain insight into emerging roles and evolving skillsets
Why Choose CMAC Workshops?
Field-Tested Methods
Our frameworks and approaches have been refined through partnerships with institutions of all sizes and types.
Practical Application
Every workshop includes templates, exercises, and tools you can implement immediately.
Expert Facilitation
Led by advancement professionals with decades of combined experience.
Ongoing Support
Workshop participants receive follow-up resources and connections to our broader community.

At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.