Alumni Engagement Strategy Lab
A Structured, High-Impact Workshop to Clarify Strategy and Spark Alignment
The Alumni Engagement
Strategy Lab is a focused,
Two-hour session designed to help alumni and donor engagement, annual giving, and advancement communications teams pressure-test existing efforts, surface new opportunities, and align around shared priorities — all within a fast-paced, interactive format led by CMAC experts.
It’s the ideal solution when your team needs clarity, energy, and expert direction without a months-long engagement.

What’s Included

2-hour structured workshop
2-hour structured workshop for 1-5 people delivered via Zoom by a CMAC consultant

A facilitation model
A facilitation model guiding teams through reflection and prioritization

A synthesis summary
A synthesis summary delivered post-session with themes, insights, and next-step considerations

Access to the Alumni Lighthouse partner community (coming Sept. 1)
Access to the Alumni Lighthouse partner community, connecting you with peers and practical content across the industry

Ideal For:
- Teams looking to align their alumni engagement strategy across events, volunteerism, and digital outreach
- Newly staffed units or departments preparing for a campaign, leadership transition, or fiscal year kickoff
- Institutions seeking a catalyst conversation to refocus energy and activate a roadmap or upcoming planning process
- Groups that would benefit from external facilitation to surface tensions, test assumptions, and build momentum
How It Works

Purchase the Strategy Lab
Submit your $749 payment to initiate scheduling.
CMAC Coordination
A team member will contact you within 48 hours to schedule your Lab and provide a prep overview.

The Strategy Lab
2-hour structured workshop for 1-5 people delivered via Zoom by a CMAC consultant
Post-Session Summary
Receive a concise recap capturing team themes, opportunities,
and suggested next steps.

Lighthouse Access
Get access to our Alumni Lighthouse partner community for continued ideas, inspiration, and shared practice. (coming Sept. 1)

Important Notes
- Flat fee: $749
- Limited to one Lab per institution per quarter
- This is a structured format — clients cannot modify the agenda, but can customize their discussion focus in advance
- The Strategy Lab is ideal for teams of 5 people or less looking for alignment, not individual consulting
Ready to Get Aligned?
The Strategy Lab helps your team step back, think big, and leave with sharper
focus —all in just two hours.

At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.