The CMAC Blog

On the blog we share tips, insights, reflections, and best practices from our consultants on a
wide-range of topics.

Alumni Engagement and Annual Giving: Successfully Merging Teams Apr 09, 2025

If you caught CMAC’s most recent articles by Ryan and Nicole (or if you’ve simply been paying close attention to the higher education landscape!), you know that the deep-seeded separation between alum...

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The Key to Institutional Respect? Measuring Alumni Engagement Mar 29, 2025

One of the central questions that’s frequently top of mind for alumni pros is, “How do we get people, particularly colleagues in development but also the academic community on campus, to respect and a...

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Why Alumni Engagement Isn't Just a 'Nice to Have': Making the Case for Investment in Challenging Times Feb 10, 2025

Over the past year, I’ve had dozens of conversations with advancement leaders worldwide. The current landscape is challenging, with scary headlines heralding budget cuts, efficiency measures, and the ...

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The Alumni Engagement Reckoning: Adapt or Be Left Behind Jan 08, 2025

Alright, I will start this article with an alarmist statement. I’m worried about all my fellow alumni engagement pros working in education.

My concern is that the macro-environment is really in flux ...

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