Guidance, Planning & Strategy for Alumni Engagement and Annual Giving

We are a full service advancement consulting firm focus on the education sector.

OUR SERVICES

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How can we help improve your constituent engagement strategies?

Discover Our Consulting Services

Learn how CMAC can help your team strengthen alumni and donor engagement during perio of transition.

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NEW! Office Hours

We're making CMAC's consulting services more accessible by offering institutions access to our team of thought leaders on-demand.

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Explore Our Podcasts

We publish two podcasts, Alumless and Alumless World, that explore a wide-range of topics of interest to professionals in the field of alumni and donor engagement.

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Office Hours

Fresh Ideas — Fast

CMAC Office Hours offers a direct line to our advancement consultants for targeted, high-impact projects you can put into action right away. It’s the perfect way to start a relationship with CMAC and experience the value we bring to advancement teams every day.

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LATEST FROM THE BLOG

Level Up Your Alumni Engagement

Our comprehensive blog has everything insights, opinions, and best practices from the CMAC consulting team.

Alumni Engagement and Annual Giving: Successfully Merging Teams

Apr 09, 2025

The Key to Institutional Respect? Measuring Alumni Engagement

Mar 29, 2025

Why Alumni Engagement Isn't Just a 'Nice to Have': Making the Case ...

Feb 10, 2025

NICE TO MEET YOU

A Message from Chris!

When I launched CMAC, I wanted to create a different kind of consulting partner — one built on strategic truth-telling and a commitment to lasting transformation. Today, that vision has grown into a team of strategists, analysts, and former advancement leaders who bring a wide range of experience to every engagement. Together, we help institutions meet this pivotal moment with renewed confidence.

OUR STORY

"Chris Marshall simply is the best. He is an experienced, eloquent listener who knows how to help institutions engage their constituents better. His approach leaves those involved better informed and more inspired to lead. Ultimately, his reports and recommendations provide a measurable and purposeful path forward."

- JT Forbes, CEO, Indiana University Foundation

"CMAC's work with UCLA was transformation. He provided a research based and constituent informed report that served as a strategic plan for three years. Game changer!"

- Julie Sina, Associate Vice Chancellor for Alumni Affairs, University of California - Los Angeles

"Over the course of our work together, Chris became a trusted partner. He provided TCU with a thorough, detailed, and data driven assessment of our alumni relations program. The recommendations we received serve as our roadmap for refining our strategy and increasing alumni engagement."

- Don Whelan, Vice Chancellor for University Advancement, Texas Christian University

ONLINE TRAINING

CMAC's Courses & Workshops

Build out your knowledge with our team of consultants.

Alumni Roadmap Prep Course

In this two-hour course, attendees will be led through a moderated session designed to jump start strategic planning.

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Integrated Advancement for Newcomers

What are the most important for newcomers to know about the field of alumni and donor engagement? We've created a two-hour workshop.