The CMAC Blog
Our musings on alumni and donor engagement…
The Alumni Engagement Reckoning: Adapt or Be Left Behind
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Alright, I will start this article with an alarmist statement. I’m wor...
Earning a B.A. in B.A. for your Institution: Building Audience and/or Brand Acceleration!
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Written by Patrick Auerbach
Typically, for both University of South...
Involving Alumni in Civil (Campus) Discourse
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This is a post by Shane Dunn (he/him), vice president and senior consu...
CASE Insights, CMAC Actions: How to Respond to Emerging Alumni Engagement Trends
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This is a post by Nicole Hess Kempton, vice president and senior consu...

At CMAC, we believe advancement—when grounded in values and driven by vision—can do more than raise funds; it can transform the future of higher education.